Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Pretoria. The ideal candidate will be responsible for planning and executing digital marketing strategies to increase brand awareness and drive traffic. You will work closely with various teams to create engaging content and optimize campaigns across multiple platforms.

Responsibilities

• Lead digital marketing initiatives across all platforms.
• Collaborate with teams to produce data-driven marketing campaigns.
• Manage PPC advertising and optimize ad spend.
• Conduct A/B testing on landing pages to improve conversion rates.
• Engage with followers on social media and respond to inquiries.
• Assist in planning marketing budgets and resources.
• Create compelling visual content for marketing purposes.
• Identify and analyze competitors' digital marketing strategies.

Requirements

Education

• Bachelor's degree in Business Administration, Marketing, or a related field
• Master's degree is a plus

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Problem-Solving
• Team Player

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with data visualization and reporting tools: Ability to present data insights in a visually appealing manner.
• Knowledge of A/B testing methods for digital campaigns: Understanding of A/B testing techniques and implementation.

Benefits

• Comprehensive health insurance
• Training and development opportunities
• Work-from-home options available
• Performance bonuses

Company Culture

• Continuous Learning: We believe in the power of continuous learning and provide resources for professional growth.
• Accountability: We foster a culture of accountability where we take ownership of our work.
• Work-Life Balance: We prioritize work-life balance, supporting our team in maintaining a healthy lifestyle.