Digital Marketing Manager

Job Description

We are seeking a passionate Digital Marketing Manager to join our Johannesburg team. The successful candidate will drive online marketing strategies, execute campaigns, and analyze performance metrics to optimize digital presence. This role requires a blend of creativity and analytics to improve our brand visibility.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Optimize website content for improved SEO ranking.
• Evaluate marketing performance metrics to adjust strategies accordingly.
• Manage social media strategy and content schedule.
• Initiate email marketing campaigns and evaluate their success.
• Research and analyze market trends to inform marketing strategies.
• Collaborate with the sales team to create promotional materials.
• Review and enhance customer feedback mechanisms across digital platforms.
• Liaise with external vendors for marketing services.
• Maintain the company’s online presence and reputation.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree will be considered an asset

Experience

• 5+ years in digital marketing roles

Technical Skills

• PPC Campaign Management
• Email Marketing

Soft Skills

• Strategic Planning
• Analytical Skills

Certifications

• Google Analytics Individual Qualification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Hands-on experience marketing products online through various platforms.
• Skills in video marketing: Proficient in creating engaging video content for promotional purposes.

Benefits

• Comprehensive health care coverage
• Retirement savings plan with company contributions
• Remote working options
• Ongoing training and support.

Company Culture

• Diversity and Inclusion: We value diverse perspectives and strive to create an inclusive working environment.
• Work-Life Balance: We promote a healthy work-life balance, understanding the importance of personal time.
• Employee Wellbeing: Our team’s health and wellbeing are priorities, with programs in place to support them.