Content Marketing Manager

Job Description

As a Digital Marketing Specialist located in Polokwane, you will play a crucial role in shaping our online marketing initiatives. You will collaborate with various teams to craft marketing content, manage PPC campaigns, and leverage social media to engage with our target audience effectively. We are seeking someone who thrives in a fast-paced environment and is eager to make an impact.

Responsibilities

• Lead the design and implementation of a comprehensive content strategy
• Create compelling content for various channels, including blogs, newsletters, and social media.
• Work with the marketing team to promote content campaigns effectively.
• Monitor content performance and report on key metrics to stakeholders.
• Conduct keyword research to inform content development.
• Ensure brand messaging consistency across all content platforms.
• Train and mentor junior team members in content best practices.
• Manage external vendor relationships for content production.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or relevant field
• Additional certifications in content strategy or digital marketing are advantageous.

Experience

• 3-5 years experience with a strong portfolio of content campaigns

Technical Skills

• Social Media Strategy
• Email Marketing

Soft Skills

• Adaptability
• Leadership

Certifications

• Content Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Graphic Design skills: Basic knowledge of design tools like Canva or Adobe Creative Suite.
• Familiarity with video content marketing: Experience creating and promoting video content.

Benefits

• Attractive commission structure
• Access to training programs and workshops
• Generous leave policy
• Work-life balance initiatives

Company Culture

• Inclusivity: We strive for an inclusive workplace that welcomes diversity.
• Work-Life Balance: We promote a healthy work-life balance to ensure our employees thrive.
• Empowerment: Employees are empowered to share their voices and drive change.