Marketing Insights Analyst

Job Description

We are seeking a Marketing Insights Analyst to join our dynamic product marketing team in Pretoria. The ideal candidate will have a strong analytical background, utilizing data to drive marketing strategies. This role involves conducting market research, analyzing consumer data, and providing insights that will enhance product positioning and branding.

Responsibilities

• Gather and analyze data related to customer demographics and preferences.
• Work closely with cross-functional teams to enhance product offerings.
• Present findings and strategic recommendations to stakeholders.
• Utilize CRM tools for data collection and analysis.
• Stay updated on industry trends and competitor activities.
• Design surveys and questionnaires for consumer feedback.
• Develop marketing models to project business outcomes.
• Contribute to social media and digital marketing strategies.
• Participate in brainstorming sessions for new product ideas.
• Help establish best practices for data-driven marketing.

Requirements

Education

• Bachelor's degree in Statistics, Business Analytics, or Marketing
• Master's degree in a relevant field is preferred

Experience

• 3-5 years of experience in analytics, particularly in the marketing domain

Technical Skills

• Statistical Analysis
• CRM Software

Soft Skills

• Teamwork
• Time Management

Certifications

• Advanced Marketing Analytics Certification
• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Experience in Digital Marketing: Proven experience in digital marketing strategies and execution.
• Familiarity with SEO Principles: Understanding of SEO best practices for improving online visibility.

Benefits

• Health, dental, and vision insurance packages
• Generous retirement contributions
• Work-from-home flexibility
• Employee development programs

Company Culture

• Team Spirit: We value teamwork and collaboration, believing in the power of working together.
• Flexibility: Our flexible work culture allows for a healthy work-life balance.
• Community Engagement: We actively engage with our community and promote social responsibility.