Digital Marketing Specialist

Job Description

Exciting opportunity for a Digital Marketing Specialist in Johannesburg! You will manage diverse marketing campaigns aimed at building brand presence and engaging target audiences. Successful candidates will demonstrate proficiency in SEO, PPC, social media, and content marketing.

Responsibilities

• Plan and implement online marketing strategies to boost brand visibility.
• Monitor and report on SEO performance, providing insights for improvement.
• Create, edit, and schedule content for various digital platforms.
• Work with cross-functional teams to align marketing strategies.
• Conduct market research to identify new opportunities.
• Utilise analytics tools to track consumer behavior and adapt strategies accordingly.
• Assist in managing the company’s website and digital presence.
• Develop social media strategies to drive engagement and followers.

Requirements

Education

• Bachelor's degree in Digital Marketing, Advertising, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in a similar role

Technical Skills

• Email Marketing
• Data Analysis
• CRM Tools

Soft Skills

• Project Management
• Team Leadership

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Understanding of strategies for optimizing digital campaigns through A/B testing.
• Video Marketing Experience: Knowledge of creating and promoting video content as part of digital strategies.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contributions
• Flexible work arrangements
• Training and development opportunities

Company Culture

• Employee Growth: We believe in the continuous development of our staff and provide opportunities for advancement.
• Work-Life Balance: Our company promotes a healthy work-life balance to maintain employee wellbeing.
• Community Engagement: We actively participate in community projects and encourage team involvement.