Content Marketing Manager

Job Description

We are seeking a skilled Content Marketing Manager to spearhead our content strategy in Pretoria. The ideal candidate will generate and oversee engaging content across digital platforms, ensuring alignment with our brand goals.

Responsibilities

• Lead the content creation process from brainstorming to publication.
• Establish and maintain relationships with external content contributors.
• Coordinate promotional campaigns for new content across various channels.
• Regularly update website content to ensure relevance and accuracy.
• Evaluate content engagement and utilize analytics to inform future strategies.
• Direct the development of educational webinars and other learning materials.
• Work with sales teams to align content with customer needs.
• Organize and participate in brainstorming sessions to generate new ideas.
• Contribute to team meetings with insights and performance reviews.
• Foster a culture of creativity and innovation within the marketing team.

Requirements

Education

• Master's degree in Marketing or Business Administration is preferred

Experience

• 5+ years of experience in content marketing and team management

Technical Skills

• Social Media Platforms
• Email Marketing Tools

Soft Skills

• Leadership
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Video Content Creation: Experience in producing and editing video content for digital platforms.
• Knowledge of Marketing Automation Tools: Ability to leverage marketing automation tools to enhance content distribution.

Benefits

• Comprehensive medical aid scheme
• Annual performance bonuses
• Work-from-home flexibility
• Access to training and workshops

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and inclusive practices.
• Work-Life Balance: We ensure our employees maintain a healthy balance between work and personal life.
• Recognition and Reward: Hard work is recognized and rewarded, fostering a culture of motivation.