SEO Specialist

Job Description

We are looking for an SEO Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a robust understanding of SEO best practices, Google Analytics, and keyword research. You will be responsible for improving our clients' online visibility and driving traffic to their websites through optimization strategies and data analysis.

Responsibilities

• Identify and troubleshoot SEO issues and implement solutions.
• Collaborate with web development teams to optimize site structure.
• Conduct A/B testing to improve website performance based on user analytics.
• Develop SEO-focused content strategies that align with marketing goals.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Master's degree is a plus

Experience

• 5+ years of comprehensive experience in SEO and digital marketing

Technical Skills

• Keyword Research Tools
• Technical SEO

Soft Skills

• Project Management
• Creative Thinking

Certifications

• PPC Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimization (CRO): Experience optimizing conversion rates for improved user engagement.
• Proficient in content management systems (CMS): Experience using popular CMS platforms for SEO purposes.

Benefits

• Comprehensive health and dental coverage.
• Generous annual leave policy.
• Access to industry conferences and workshops.
• Employee recognition programs.

Company Culture

• Innovative Environment: We prioritize innovation and creative problem-solving in our projects.
• Employee Empowerment: We empower our employees to take ownership of their work and contribute to our success.
• Community Engagement: We actively participate in community initiatives and encourage our employees to volunteer.