Digital Marketing Specialist

Job Description

We are in search of a Digital Marketing Specialist to join our vibrant team in Pretoria. The ideal candidate will have a robust background in creating and implementing digital marketing strategies across various platforms, with a focus on boosting brand presence and driving engagement.

Responsibilities

• Work closely with sales teams to align marketing communications.
• Create compelling content for newsletters and promotional materials.
• Conduct A/B testing on campaigns to determine effectiveness.
• Utilize analytics tools to track campaign performance.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Organizational Skills
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Proficient in running A/B tests to improve marketing campaigns.
• Knowledge of local market trends: Understanding of the South African digital marketing landscape.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Flexible working conditions
• Support for continuous learning and development

Company Culture

• Diversity and Inclusion: We value diverse backgrounds and perspectives, fostering an inclusive workplace.
• Continuous Improvement: We are committed to professional growth through ongoing training and feedback.