SEO Specialist

Job Description

As an SEO Specialist, you'll play a pivotal role in enhancing our digital footprint. Your expertise in both SEO and SEM will be essential to driving web traffic and improving overall performance through data analysis and optimization techniques.

Responsibilities

• Develop and execute SEO strategies to drive organic traffic.
• Conduct regular analysis of competitors' SEO efforts.
• Generate reports on SEO performance and outline areas for improvement.
• Оptimize website content for search engines while maintaining readability.
• Assist in the development of PPC campaigns to complement SEO efforts.
• Identify and prioritize keywords to optimize for content strategy.
• Utilize analytics tools to track and report on website traffic and performance.
• Train and guide team members on SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, IT, or related field
• Google Analytics or SEO certifications are advantageous

Experience

• 3+ years of experience in SEO/SEM roles

Technical Skills

• SEO Tools (Google Analytics, SEMrush)
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Communication Skills

Languages

• English: Fluent

Advantageous

• Experience in social media marketing: Knowledge of how social media platforms can influence SEO strategies.
• Familiarity with HTML/CSS: Basic understanding of HTML/CSS for website optimization.

Benefits

• Competitive salary
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities

Company Culture

• Dynamic Work Environment: Our teams are encouraged to work collaboratively and creatively, fostering innovation.
• Growth Mindset: We promote continuous learning and personal development.
• Inclusive Culture: We value diversity and strive for inclusivity in all aspects of our work culture.