Social Media Specialist

Job Description

We are looking for a Social Media Specialist to join our vibrant team in Cape Town. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, engage with our community, and drive online traffic. Strong understanding of social media platforms, analytics, and trends is essential.

Responsibilities

• Content creation for social media, including text, images, and videos.
• Coordinate with influencers to amplify brand messaging.
• Organize and run social media contests and promotions to boost engagement.
• Document social media strategies and performance metrics for reporting.
• Analyze audience feedback to fine-tune content and engagement strategies.
• Prepare monthly reports on social media performance.

Requirements

Education

• Bachelor's degree in Digital Marketing or a relevant discipline
• Master's degree is advantageous

Experience

• 3+ years of hands-on experience managing social media platforms

Technical Skills

• Brand Management
• Social Media Advertising

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with video content creation: Ability to produce engaging video content for social media platforms.
• Familiarity with influencer marketing: Understanding of how to collaborate with influencers in campaigns.

Benefits

• Comprehensive health insurance
• Paid time off and sick leave
• Regular team-building events
• Employee wellness initiatives

Company Culture

• Continuous Learning: We invest in our team's growth through training and educational resources.
• Employee Recognition: We celebrate achievements and acknowledge the hard work of our team members.