Product Marketing Manager

Job Description

We are on the lookout for a passionate Product Marketing Manager to spearhead our marketing efforts in Johannesburg. This position focuses on developing and executing product marketing strategies, conducting market research, and communicating with target audiences effectively. The ideal candidate will possess a combination of strong marketing acumen and a knack for strategic thinking.

Responsibilities

• Lead the development of marketing plans for new and existing products.
• Conduct qualitative and quantitative market research.
• Create and oversee execution of go-to-market strategies.
• Foster relationships with key stakeholders and clients.
• Collaborate with the sales team to enhance lead generation.
• Provide insights and guidance on product pricing strategies.
• Implement metrics to assess marketing campaign effectiveness.
• Facilitate training sessions for sales teams on product knowledge.
• Manage marketing budget and monitor expenditures.
• Cultivate a culture of innovation and creativity within the team.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree is an advantage

Experience

• 5-7 years of experience in product marketing

Technical Skills

• Campaign Management
• Digital Marketing

Soft Skills

• Creative Problem-Solving
• Team Leadership

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Background in business-to-business marketing strategies.
• Proficiency in Adobe Creative Suite: Ability to create visually appealing marketing materials.

Benefits

• Attractive salary package with annual bonuses
• Health, dental, and retirement benefits
• Work-life balance initiatives and flexible hours
• Continuous learning and training programs

Company Culture

• Growth Mindset: We value continuous learning and encourage personal and professional growth.
• Employee Well-being: We prioritize employee well-being and a healthy work-life balance.
• Community Engagement: Our team actively participates in local community initiatives.