Content Marketing Manager

Job Description

We are seeking a passionate Content Marketing Manager to drive our content strategy and engage with our target audiences. The ideal candidate will have a knack for storytelling and a deep understanding of content marketing techniques. You will be responsible for crafting and overseeing content that resonates with our audience while driving brand awareness and customer engagement.

Responsibilities

• Lead the content marketing strategy to enhance brand visibility.
• Create engaging copy for various formats including articles, newsletters, and social media.
• Monitor and report on SEO performance metrics.
• Build relationships with influencers and industry experts.
• Manage the content calendar and ensure timely delivery.
• Guide the team on best practices for content development.
• Conduct audience research to tailor content effectively.
• Collaborate with the design team to produce engaging visual content.
• Assist in the development of marketing collateral as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications or Journalism
• Advanced degree in Marketing is preferred

Experience

• A proven track record of 4+ years in content marketing

Technical Skills

• Social Media Strategy
• Analytics Tools

Soft Skills

• Strategic Thinking
• Interpersonal Skills

Certifications

• Content Marketing Certification from HubSpot
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing tools: Experience with tools such as Mailchimp or ConvertKit.
• Understanding of A/B testing: Knowledge of techniques for content testing and optimization.

Benefits

• Attractive remuneration package
• Medical aid, pension fund contributions
• Work-life balance initiatives
• Access to training and skill development programs

Company Culture

• Learning Experience: Continuous learning is at the heart of our company, allowing employees to grow their skills.
• Work-Life Balance: We believe in maintaining a healthy work-life balance while meeting our professional goals.
• Empowerment: We empower our team members to take initiative and make decisions.