SEO Research Analyst

Job Description

We are looking for a detail-oriented SEO Research Analyst to join our digital marketing team in Johannesburg. The ideal candidate will have a background in SEO and web analytics, passionate about optimizing our online presence and driving organic traffic.

Responsibilities

• Perform regular SEO audits and recommend improvements.
• Utilize web analytics data to provide insights and optimize strategies.
• Engage with technical teams to address site performance issues impacting SEO.
• Create reports on SEO metrics and present findings to stakeholders.
• Develop and implement on-page and off-page SEO strategies.
• Test and implement new SEO tools and technologies.
• Collaborate with the marketing team on paid search strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years of experience in SEO and content marketing

Technical Skills

• Keyword Research Tools
• Content Management Systems (e.g., WordPress)

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• SEO Certification from a Recognized Institution

Languages

• English: Fluent

Advantageous

• Knowledge of Local SEO Strategies: Experience with optimizing for local search results.
• Proficient in Web Development Languages: Basic proficiency in languages like PHP or JavaScript would be beneficial.

Benefits

• Health, dental, and vision coverage
• Generous paid leave policies
• Professional growth opportunities
• Employee wellness programs

Company Culture

• Continuous Learning: We are committed to professional development through training and skill-building opportunities.
• Employee Engagement: We value ongoing feedback and employee involvement in decision-making.
• Community Involvement: We encourage employees to engage in community service and social responsibility initiatives.