Content Marketing Manager

Cape Town FULL TIME R25,000 - R33,333 / Month
(R300,000 - R400,000 / Year)

Job Description

As a Content Marketing Manager, you will develop and implement content strategies that drive brand awareness and customer engagement. The ideal candidate will have a proven track record in digital content creation and analytics.

Responsibilities

  • Design and execute captivating content marketing campaigns to raise brand awareness.
  • Coordinate with various teams including sales, PR, and product to create cohesive messaging.
  • Conduct keyword research and use SEO best practices to drive organic traffic.
  • Monitor industry news and adapt content strategies as necessary.
  • Provide guidance and mentorship to junior content team members.
  • Formulate and maintain a budget for content marketing initiatives.
  • Create detailed content reports to evaluate the effectiveness of campaigns.
  • Foster relationships with influencers and industry leaders for collaborative marketing opportunities.

Requirements

Education
  • Bachelor's degree in Marketing, Business, or related field
  • Master's degree preferred
Experience
  • 4+ years of experience in a similar role
Technical Skills
  • Content Strategy
  • Social Media Management
Soft Skills
  • Leadership
  • Problem-solving
Languages
  • English: Fluent

Advantageous

  • Knowledge of Video Content Creation: Ability to produce and edit videos for social media marketing.
  • Strong Networking Skills: Ability to build relationships with influencers and industry leaders.

Benefits

  • Comprehensive health care plans
  • Generous leave policy including paternity and maternity leave
  • Access to ongoing training and development programs
  • Team-building activities and retreats

Company Culture

  • Creativity Driven: Encouraging creative thinking among team members is at the heart of our culture.
  • Employee Empowerment: We empower our employees to take initiatives and lead projects.
  • Supportive Atmosphere: We foster a supportive and flexible work environment for all employees.
Status: Closed