SEO Specialist

Job Description

We're seeking a skilled SEO Specialist to join our team. In this role, you will analyze web traffic metrics, optimize content for search engines, and work closely with content creators to improve search visibility and drive traffic.

Responsibilities

• Implement technical SEO recommendations.
• Develop SEO-focused landing pages.
• Create comprehensive reports on SEO performance.
• Engage in user experience (UX) optimization.
• Maintain SEO documentation and performance tracking.
• Optimize local SEO for regional visibility.
• Research trends in digital marketing to inform SEO strategy.
• Assist in crafting marketing messaging and positioning.

Requirements

Education

• Bachelor's degree in Marketing, Business, or relevant experience

Experience

• 4+ years of experience in SEO and digital marketing

Technical Skills

• Content Management Systems (CMS)
• Social Media Marketing

Soft Skills

• Team Collaboration
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Google Search Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with local SEO strategies: Knowledge of local search optimization techniques and tactics.
• Understanding of web development principles: Basic knowledge of HTML, CSS, and a familiarity with JavaScript would be beneficial.

Benefits

• Comprehensive medical aid scheme
• Retirement benefits
• Employee training and development programs
• Team-building activities

Company Culture

• Continuous Improvement: We promote continuous improvement and professional development within our team.
• Work-Life Balance: We support a healthy work-life balance for our employees.
• Customer Centricity: Our customers are at the heart of what we do, and we prioritize their needs.