SEO Specialist

Job Description

We are looking for a talented SEO Specialist to join our passionate team in Durban. The ideal candidate will possess a deep understanding of SEO best practices, keyword research, and content optimization. You will collaborate with cross-functional teams to drive strategies that enhance our clients' online visibility and maximize web traffic. If you have a knack for analytical thinking, creativity in campaign strategies, and a desire to stay ahead of industry trends, we want to hear from you!

Responsibilities

• Perform comprehensive site audits and benchmarking reviews.
• Develop and implement strategies for link acquisition.
• Engage in outreach efforts to increase brand awareness and link-building.
• Optimize metadata, content, and landing pages for improved search visibility.
• Utilise analytics and SEO tools (like SEMrush, Moz) for data analysis.
• Provide SEO consulting to internal stakeholders and clients.
• Create content strategies that align with SEO goals.
• Track keyword rankings and traffic to suggest necessary adjustments.
• Enhance UX while ensuring SEO compliance.
• Collaborate with PPC teams to align SEO and SEM strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field

Experience

• 5+ years of experience in SEO and digital marketing strategies

Technical Skills

• Content Management Systems (CMS)
• HTML & CSS

Soft Skills

• Creativity
• Team Collaboration

Certifications

• Certified Digital Marketing Professional
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Proficiency in local SEO tactics: Experience in optimizing local business listings and citations.
• Knowledge of mobile SEO best practices: Experience ensuring mobile optimization and user experience.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexi-hours and work-from-home options
• Professional development opportunities

Company Culture

• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives in our workforce.
• Flexible Work Culture: We support work-life balance and flexible scheduling.
• Focus on Results: We prioritize outcomes and results over processes, driven by effectiveness.