SEO Specialist

Job Description

We are looking for a talented SEO Specialist to join our passionate team in Durban. The ideal candidate will possess a deep understanding of SEO best practices, keyword research, and content optimization. You will collaborate with cross-functional teams to drive strategies that enhance our clients' online visibility and maximize web traffic. If you have a knack for analytical thinking, creativity in campaign strategies, and a desire to stay ahead of industry trends, we want to hear from you!

Responsibilities

• Lead initiatives to improve website architecture for SEO.
• Manage SEO campaigns across various platforms effectively.
• Monitor competitors' strategies to identify gaps.
• Regularly update content and strategy based on performance metrics.
• Create and optimize local SEO strategies as needed.
• Provide clear communication and expertise to both clients and teams.
• Be a thought leader in the SEO space by participating in community discussions and forums.
• Evaluate and provide recommendations for technical website improvements.
• Train junior SEO staff or interns as necessary.
• Assist in the preparation of proposals and reports for clients.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field

Experience

• 5+ years of experience in SEO and digital marketing strategies

Technical Skills

• Content Management Systems (CMS)
• HTML & CSS

Soft Skills

• Creativity
• Team Collaboration

Certifications

• Certified Digital Marketing Professional
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Proficiency in local SEO tactics: Experience in optimizing local business listings and citations.
• Knowledge of mobile SEO best practices: Experience ensuring mobile optimization and user experience.

Benefits

• Attractive remuneration package with bonuses based on performance
• Extensive health benefits including dental and vision insurance
• Flexible working arrangements including the option to work from home
• Investment in employee training and development

Company Culture

• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives in our workforce.
• Flexible Work Culture: We support work-life balance and flexible scheduling.
• Focus on Results: We prioritize outcomes and results over processes, driven by effectiveness.