SEO Specialist

Job Description

Join our dynamic team as an SEO Specialist in Durban! Ideal candidates will possess strong skills in search engine optimization, with a keen eye for digital content and analytics. You will work with both technical and creative teams to elevate our online presence, analyze user data, and adapt strategies to maximize search visibility. This role is perfect for someone who loves to innovate and thrives in a fast-paced environment.

Responsibilities

• Implement on-page and off-page SEO techniques to maximize brand visibility.
• Monitor and report on SEO performance, leveraging tools like Google Analytics.
• Use data-driven insights to inform digital marketing strategies.
• Conduct competitive analysis and identify industry trends.
• Communicate results and strategies with the wider marketing team.
• Assist in the execution of content marketing strategies.
• Improve user experience through SEO and UI recommendations.
• Support the marketing department with project deadlines and deliverables.

Requirements

Education

• Relevant qualification or certification in Digital Marketing

Experience

• 5+ years of experience in SEO and digital marketing strategies

Technical Skills

• Keyword Research
• Content Marketing

Soft Skills

• Critical Thinking
• Teamwork

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO tactics: Experience with optimizing Google My Business listings and local search strategies.
• Knowledge of UX/UI principles: Understanding of user experience design to enhance web engagement.

Benefits

• Performance bonuses based on company success
• Ongoing training and mentorship
• Remote work opportunities
• A supportive company culture

Company Culture

• Inclusivity: We value diverse perspectives and are committed to inclusivity in our workplace.
• Employee Empowerment: We empower our team members to take initiative and lead projects.
• Work-Life Balance: We strive to maintain a healthy work-life balance for our employees.