Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate should have a solid foundation in digital marketing strategies, including social media management, SEO, and content marketing. You will be responsible for driving our online presence and engaging with our audience effectively.

Responsibilities

• Plan, implement, and monitor digital marketing campaigns for various clients.
• Utilize data analytics tools to track and report on campaign performance.
• Engage with customers through social media interactions.
• Conduct keyword research and optimize website content for SEO.
• Assist in organizing promotional events and campaigns.
• Foster relationships with external partners to enhance marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications or a related field

Experience

• 3+ years of experience in digital marketing or related field

Technical Skills

• SEO
• Google Analytics
• Social Media Management

Soft Skills

• Creativity
• Analytical Skills

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Understanding of paid advertising strategies and platforms.
• Familiarity with graphic design tools: Basic skills in tools like Canva or Adobe Creative Suite.

Benefits

• Competitive salary and performance bonuses
• Medical aid and retirement benefits
• Flexible working hours
• Professional development opportunities

Company Culture

• Team Collaboration: We pride ourselves on teamwork and collaborations that spark creativity and innovation.
• Growth and Learning: Continuous learning opportunities to help our team grow and evolve in their careers.
• Inclusivity: We celebrate diversity and inclusion, ensuring all voices are heard.