Digital Marketing Specialist

Job Description

We are on the hunt for a passionate Digital Marketing Specialist in Johannesburg to drive our digital marketing efforts. This role involves creating and managing marketing campaigns, analyzing performance metrics, and collaborating with various teams to optimize brand visibility online. If you have a knack for harnessing the power of social media, SEO, and content marketing, we want you on our team.

Responsibilities

• Execute and analyze email marketing campaigns to increase engagement.
• Stay updated on industry trends and competitor strategies.
• Evaluate and report on digital marketing metrics to stakeholders.
• Lead brainstorming sessions to generate innovative marketing ideas.
• Drive customer engagement through online promotions and contests.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in Marketing is advantageous

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Analytical Mindset
• Adaptability

Certifications

• Certified Digital Marketing Professional
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing strategies: Ability to apply A/B testing to optimize marketing campaigns.
• Understanding of user experience (UX) principles: Knowledge of UX design best practices to improve web engagement.

Benefits

• Healthcare coverage with dental and vision options
• Annual company retreats and team-building events
• Professional development budget for courses and certifications
• Casual and vibrant office culture

Company Culture

• Innovative Environment: We embrace innovation and encourage out-of-the-box thinking.
• Employee Recognition: We celebrate successes and recognize individual contributions.
• Work-Life Balance: We support a healthy work-life balance, offering flexible working arrangements.