Market Research Analyst

Job Description

We are seeking a Market Research Analyst with a passion for data and insights to join our vibrant team in Johannesburg. The ideal candidate will be responsible for gathering and analyzing market data, synthesizing findings, and presenting actionable recommendations to drive business growth.

Responsibilities

• Conduct market analysis to identify growth opportunities.
• Develop and implement research methodologies as needed.
• Collaborate with data analysts to improve data collection processes.
• Prepare summaries and presentations for internal stakeholders.
• Ensure accuracy and reliability of research findings.
• Engage in continuous learning to stay abreast of industry trends.
• Assist in managing research budgets and timelines.
• Provide training on market research techniques to junior staff.

Requirements

Education

• Bachelor's in Statistics or Data Science
• Master’s degree preferred

Experience

• 4+ years of experience in market analysis or research roles

Technical Skills

• Market Research Techniques
• Survey Design

Soft Skills

• Detail-oriented
• Team Work

Certifications

• Advanced Market Research Techniques Certification
• Lean Six Sigma Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and optimization techniques: Ability to perform A/B tests and apply optimization strategies for marketing campaigns.
• Familiarity with SQL: Understanding of SQL for data extraction and analysis from various databases.

Benefits

• Comprehensive medical insurance cover
• Retirement benefits with matching contributions
• Flexibility in working arrangements
• Ongoing training and development opportunities

Company Culture

• Continuous Improvement: We are committed to ongoing learning and adapting to the ever-evolving market landscape.
• Community Engagement: We actively participate in local community initiatives and encourage employee involvement.
• Work-Life Balance: We promote a healthy balance between work and personal life for all employees.