Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our team in Durban. In this role, you will develop and implement effective marketing strategies that enhance brand visibility and drive customer engagement. The ideal candidate will have a strong background in digital marketing with a particular focus on SEO, PPC, and social media campaigns.

Responsibilities

• Implement strategies for increasing online visibility and engagement.
• Analyze competitor marketing strategies and adjust plans accordingly.
• Provide training and guidance to junior marketing staff.
• Utilize analytics tools to track website traffic and user behaviour.
• Create compelling copy for online advertisements and promotional materials.
• Manage budgets for marketing campaigns and projects.

Requirements

Education

• Bachelor's degree with a focus on Digital Marketing or equivalent

Experience

• 3-5 years experience in digital marketing roles

Technical Skills

• Social Media Advertising
• Data Analysis
• Conversion Rate Optimization (CRO)

Soft Skills

• Creativity
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding of user experience design principles for marketing effectiveness.
• Experience with A/B testing: Ability to conduct tests to improve marketing strategies.

Benefits

• Comprehensive health insurance
• Employee training and development programs
• Annual performance bonus
• Team-building events and retreats

Company Culture

• Continuous Learning: We believe in continuous growth and development for all employees.
• Work-Life Balance: We prioritize a healthy work-life balance for our team members.
• Impactful Work: Our work makes a difference, and we value the contributions of our team.