Digital Marketing Coordinator

Job Description

We are seeking a passionate Digital Marketing Coordinator to join our team in Johannesburg. In this role, you will be responsible for executing marketing campaigns, managing social media accounts, and optimizing content to improve brand visibility. The ideal candidate should have a strong understanding of digital marketing tools and techniques, with a creative mindset to contribute innovative ideas.

Responsibilities

• Oversee the execution of marketing campaigns from conception to analysis.
• Utilize analytics tools to track the performance of digital marketing efforts.
• Develop and manage content calendars for social media and blog posts.
• Engage customers through interactive content and campaigns.
• Evaluate the effectiveness of campaigns and make necessary adjustments.
• Maintain relationships with influencers and external stakeholders.
• Provide administrative support to the marketing department.

Requirements

Education

• Degree in Business Administration or Marketing
• Certification in Digital Marketing is an advantage

Experience

• Minimum of 3 years of proven experience in digital marketing

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Leadership Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• DMA Certificate in Digital Marketing

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience using tools like HubSpot or Marketo for campaign management.
• Previous experience in a tech environment: Understanding of the tech industry's digital marketing landscape.

Benefits

• Comprehensive health insurance and retirement plans
• Annual leave and paid time off
• Team-building events and staff outings
• Support for continued education and training

Company Culture

• Diversity and Inclusion: We are committed to creating an inclusive environment for all employees.
• Work-Life Balance: We promote a healthy balance between work and personal life for our team.
• Open Communication: We encourage transparent and honest communication across all levels.