Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our vibrant team in Durban. In this role, you will conduct thorough market analysis, gather insights, and support strategic decision-making to drive business growth. The ideal candidate will have a passion for market research and a keen analytical mind.

Responsibilities

• Design surveys and questionnaires for data collection.
• Interpret complex data sets to identify market opportunities.
• Report findings and suggest improvements based on research insights.
• Assist in developing marketing materials based on research data.
• Engage in continuous monitoring of market trends and consumer preferences.
• Collaborate with data scientists to enhance predictive models.

Requirements

Education

• Bachelor's degree in Market Research, Business, or related field
• Master's degree preferred

Experience

• 3-5 years experience in market research or analytics

Technical Skills

• Statistical Analysis
• Data Visualization Tools
• Survey Software

Soft Skills

• Critical Thinking
• Communication
• Time Management

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Familiarity with data mining techniques: Knowledge of data mining processes to extract meaningful insights from large datasets.
• Proficiency in data analytics software: Experience with tools such as R or Python for data analysis.

Benefits

• Comprehensive medical aid coverage
• Annual leave and sick leave provisions
• Team-building events and activities
• Support for ongoing training and education

Company Culture

• Inclusivity: We believe in creating diverse teams where everyone's contributions are valued.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Supportive Environment: Our team members support one another and work collaboratively.