SEO Specialist

Job Description

We are looking for an experienced SEO Specialist to lead our digital marketing efforts. You will optimize website content and manage our link-building strategy, utilizing the latest SEO techniques to enhance site visibility and performance. Your insights and expertise will be invaluable in driving our growth.

Responsibilities

• Create and execute effective SEO outreach strategies.
• Analyze website traffic and user engagement to shape SEO practices.
• Produce regular SEO reports highlighting performance and recommendations.
• Develop relationships with relevant industry influencers for outreach purposes.
• Review and optimize website architecture and content structure.
• Implement technical SEO strategies to enhance site performance.
• Collaborate with web developers to ensure SEO best practices are implemented.
• Manage content marketing efforts as they relate to SEO initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO, preferably in a digital marketing agency

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush, Moz)
• HTML/CSS knowledge

Soft Skills

• Analytical skills
• Communication skills

Certifications

• Google Analytics Certification
• SEO Certification (e.g., Moz or SEMrush)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Pay-Per-Click (PPC) marketing: Familiarity with PPC strategies to complement SEO efforts.
• Knowledge of social media marketing: Understanding of social media dynamics and tools for promoting content.

Benefits

• Competitive salary with performance reviews
• Work-from-home flexibility
• Health and wellness programs
• Professional development opportunities

Company Culture

• Innovative Environment: We encourage creativity and innovative thinking to enhance our marketing strategies.
• Team Orientation: Collaboration is key; we work together to achieve our goals.
• Diversity and Inclusion: We value diverse perspectives and are committed to building an inclusive workplace.