Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will develop and implement digital marketing strategies that elevate brand awareness and drive traffic to our website. The ideal candidate should have experience with analytics tools and a talent for creating compelling content.

Responsibilities

• Establish and execute social media marketing strategies.
• Develop SEO-friendly content that enhances user engagement.
• Analyze target market behavior and adjust marketing strategies accordingly.
• Create and manage a content calendar for timely posts and campaigns.
• Run and analyze reports on PPC ad performance.
• Engage with potential customers through email marketing and nurturing campaigns.
• Collaborate with designers to create impactful marketing graphics.
• Conduct competitor analyses to assess the market landscape.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or related field
• Certification from a recognized Digital Marketing institution is preferred

Experience

• 4 years of experience in a digital marketing role

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Project Management
• Communication

Certifications

• HubSpot Inbound Marketing Certification
• Hootsuite Social Media Management Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Prior experience in a fast-paced agency environment: Work experience in a digital marketing agency.
• Understanding of web development basics: Knowledge of HTML/CSS is a plus.

Benefits

• Health, dental, and vision insurance
• Annual leave and sick leave benefits
• Employee training programs
• Discounts on digital tools and resources

Company Culture

• Diversity and Inclusion: We welcome diversity and are committed to an inclusive work environment.
• Work-Life Balance: We promote a healthy work-life balance for our employees.
• Employee Recognition: We recognize and celebrate our team's achievements.