Market Research Manager

Job Description

We are seeking a dynamic Market Research Manager to lead our market research initiatives in Sandton. This role involves analysing consumer data, identifying market trends, and providing strategic insights that drive our business decisions. Ideal candidates should have a strong background in market research and analytics.

Responsibilities

• Oversee all phases of market research projects, ensuring quality and integrity of data.
• Prepare and maintain detailed documentation of research processes and results.
• Collaborate with product development teams to provide insights for product positioning.
• Facilitate workshops and presentations to share research insights across the company.
• Evaluate and implement new research tools and technologies for enhanced data collection.
• Develop strategic partnerships with external research agencies for specialized projects.
• Continuously evaluate market research methodologies and make recommendations for improvement.

Requirements

Education

• Bachelor's degree in Statistics, Economics, or related field
• Master's degree in Business Analytics is a plus

Experience

• 5+ years in market analysis or consulting

Technical Skills

• Qualitative Research
• Quantitative Research

Soft Skills

• Team Leadership
• Negotiation

Certifications

• Certified Market Research Analyst (CMRA)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in Consumer Behaviour Studies: Background in psychology or sociology to enhance consumer insights.
• Expertise in Predictive Analytics: Ability to analyse historical data to predict future trends.

Benefits

• Attractive salary package with bonuses
• Health, dental, and vision coverage
• Generous leave policies
• Support for further education and training

Company Culture

• Continuous Improvement: We are committed to continual improvement and value every team member's contribution.
• Work-Life Balance: We support a healthy work-life balance and flexible working arrangements.
• Community Engagement: We actively engage with our community and encourage our employees to get involved.