Content Marketing Manager

Job Description

We're on the hunt for a passionate Content Marketing Manager to run our content initiatives in Johannesburg. This position calls for someone who can blend creative vision with operational effectiveness. You will lead a team in producing quality content that enhances our marketing strategy and drives business growth. If you have a knack for understanding audiences and a background in content marketing, we invite you to apply.

Responsibilities

• Design and implement a powerful content strategy that drives traffic and builds brand loyalty.
• Foster relationships with industry influencers to promote content.
• Work with analytics teams to track content engagement and ROI.
• Utilize A/B testing methods to optimize content effectiveness.
• Create guides, whitepapers, and case studies to supplement marketing efforts.
• Participate in conferences and events as a speaker or panelist.
• Review and edit content created by team members to ensure quality.
• Keep abreast of competitors’ content strategies and best practices.
• Build and maintain a comprehensive content repository.
• Manage budget constraints while optimizing content production.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Additional courses in Digital Marketing are a plus

Experience

• 5+ years in content marketing, preferably in an agency setting

Technical Skills

• CMS Proficiency
• Digital Marketing Tools

Soft Skills

• Persuasive Writing
• Time Management

Certifications

• Digital Marketing Institute Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Graphic Design: Experience with design software like Adobe Creative Suite for creating visuals.
• Video Content Creation: Familiarity with video production and editing tools for diverse content formats.

Benefits

• Attractive salary package with annual increases
• Health and wellness programs
• Work-from-home options
• Subsidized training and workshops

Company Culture

• Team Spirit: Emphasizing collaboration and camaraderie amongst team members to achieve common goals.
• Work-Life Balance: Promoting a healthy work-life balance through flexible working options.
• Active Community Involvement: Engaging in local community initiatives and volunteer opportunities.