Content Marketing Manager

Job Description

We are in search of a talented Content Marketing Manager to lead our content strategy and execution in Durban. The ideal candidate will have experience in creating compelling content that resonates with audiences and drives engagement across various platforms.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Create high-quality content for various platforms including blogs, social media, and emails.
• Manage the content calendar to ensure timely delivery of content.
• Collaborate with designers and SEO specialists to optimize content for search engines.
• Analyze content performance and make data-driven decisions to improve future strategies.
• Engage with the audience via social media channels and respond to their inquiries.
• Stay up-to-date with industry trends and content marketing best practices.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or a related field
• Postgraduate qualification in Marketing preferred

Experience

• 5+ years of progressive experience in content marketing

Technical Skills

• Content Strategy
• Analytics Tools

Soft Skills

• Leadership Skills
• Communication

Certifications

• Digital Marketing Certificate
• Content Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools: Familiarity with tools like Mailchimp or HubSpot for managing email marketing campaigns.
• Graphic design skills: Basic knowledge of graphic design tools for creating visual content.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team-Oriented: We value teamwork and collaboration, encouraging open communication and support.
• Innovation-Driven: Our team is passionate about innovation, constantly looking for new and creative solutions to marketing challenges.
• Diversity and Inclusion: We are committed to a diverse workplace, valuing unique perspectives and experiences.