Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Cape Town. The successful candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role requires a good understanding of the current digital trends as well as experience in content marketing, SEO, paid media, and analytics. Take charge of enhancing our online presence and driving inbound traffic through effective strategies.

Responsibilities

• Develop and implement digital marketing strategies that drive engagement and conversions.
• Manage social media channels and create compelling content to increase brand visibility.
• Conduct regular SEO audits to improve website traffic and Google ranking.
• Analyze and report on campaign performance metrics using tools like Google Analytics.
• Collaborate with the content team to produce quality written content.
• Coordinate with paid media specialists to optimize ad performance across platforms.
• Stay up-to-date with emerging trends in digital marketing and technology.
• Manage email marketing campaigns, including segmentation and analytics.
• Engage with customers through surveys and feedback to guide marketing efforts.
• Monitor competitors' marketing strategies and summarize findings for the team.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Master's degree in a relevant field is an advantage

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Content Marketing
• Social Media Management

Soft Skills

• Teamwork
• Problem-solving

Certifications

• Digital Marketing Certification from a recognized institution
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in email marketing platforms like Mailchimp: Familiarity with email campaigns and performance optimization.
• Familiarity with WordPress and CMS platforms: Ability to update and manage website content.

Benefits

• Medical aid contributions
• Generous leave policies
• Remote work flexibility
• Professional development opportunities

Company Culture

• Collaboration: We champion a team-oriented environment that fosters creativity and collaboration.
• Innovation: We encourage new ideas and celebrate innovation within our teams.
• Community Engagement: Our culture promotes local engagement and giving back to the community.