Digital Marketing Manager

Job Description

We are looking for a passionate Digital Marketing Manager in Port Elizabeth to lead our marketing initiatives. The ideal candidate should have experience in developing data-driven marketing strategies, enhancing brand awareness, and optimizing online presence.

Responsibilities

• Create and execute digital marketing plans that align with business goals.
• Lead efforts in SEO, Google Ads, and social media advertising.
• Provide regular reports on campaign performance to senior management.
• Work with designers to create visually appealing and effective marketing materials.
• Cultivate relationships with external vendors and agencies.
• Stay up-to-date with industry trends and emerging technologies.
• Facilitate training for the marketing team on digital tools.
• Ensure adherence to brand guidelines in all marketing materials.
• Use analytics tools to conduct regular performance reviews.
• Present marketing plans and results to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Marketing is preferred

Experience

• 5+ years of experience in digital marketing or related fields

Technical Skills

• SEO
• Google Ads
• Content Management Systems

Soft Skills

• Communication
• Analytical thinking
• Creativity

Certifications

• Google Analytics Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience in managing social media campaigns: Proven track record in creating and executing successful social media strategies.
• Proficiency in graphic design tools: Experience with tools like Adobe Photoshop or Canva for creating marketing materials.

Benefits

• Market-related salary package
• Health and wellness benefits
• Opportunity for remote work
• Ongoing professional development

Company Culture

• Innovation: We foster a culture of innovation and creativity, empowering our team to think outside the box.
• Teamwork: Collaboration is key. We encourage teamwork to achieve our goals.
• Inclusivity: We are committed to creating an inclusive work environment where everyone is valued.