Digital Marketing Specialist

Job Description

We are seeking a passionate and results-driven Digital Marketing Specialist to join our vibrant team in Pretoria. In this role, you will be responsible for crafting and executing innovative digital marketing strategies that elevate our brand and drive growth. The successful candidate will have a deep understanding of SEO, content marketing, social media, and email marketing.

Responsibilities

• Manage and optimize multi-channel marketing campaigns.
• Perform keyword research and competitor analysis to inform strategy.
• Monitor social media platforms for engagement and customer feedback.
• Develop and implement marketing automation strategies.
• Prepare regular performance reports and suggest enhancements.
• Coordinate with external vendors for specialized marketing projects.

Requirements

Education

• Bachelor's degree in Marketing, Business, or Communications

Experience

• 3-5 years of digital marketing experience with a proven track record

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Analytical thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of web design principles: Understanding of how to create user-friendly web experiences.
• Comfortable with graphic design tools: Experience with tools like Canva or Adobe Creative Suite.

Benefits

• Comprehensive health insurance
• Generous leave policy
• Training and upskilling opportunities
• Work-life balance initiatives

Company Culture

• Growth Mindset: We support continuous learning and personal growth within the team.
• Work-Life Balance: We promote a healthy work-life balance to improve overall well-being.
• Community Engagement: We strive to give back to the community through various outreach programs.