Marketing Research Analyst

Job Description

Join us as a Marketing Research Analyst in our Sandton office, where you will be tasked with conducting in-depth market research and analysis. Your insights will guide the development of innovative marketing strategies. This position requires exceptional analytical abilities and a passion for understanding market dynamics.

Responsibilities

• Conduct qualitative and quantitative research for marketing purposes.
• Collaborate with product management teams to inform product strategies.
• Prepare visual presentations of data and insights for team meetings.
• Utilise market research tools to gather and analyse consumer data.
• Advise on the positioning of products based on research insights.
• Interact with customers to gather feedback and insights.
• Assist in developing sales strategies rooted in research data.
• Propose new research methodologies to enhance decision-making.

Requirements

Education

• Bachelor's degree in a related field
• MBA or equivalent is a plus

Experience

• 4-6 years of market research experience

Technical Skills

• Market Analysis
• Data Interpretation

Soft Skills

• Presentation Skills
• Adaptability

Languages

• English: Fluent

Advantageous

• Proficiency in additional languages: Bonus for proficiency in any additional languages relevant to our market.
• Familiarity with qualitative research methods: Understanding of qualitative research approaches and how to implement them.

Benefits

• Comprehensive medical aid coverage
• Retirement fund contributions
• Ongoing training and development programs
• Work-life balance initiatives

Company Culture

• Team Collaboration: We value teamwork and collaboration, encouraging open communication and idea sharing.
• Professional Growth: We provide numerous opportunities for professional development and career growth.
• Work-Life Balance: We prioritize work-life balance and provide flexibility to our employees.