Media Planner

Job Description

Join our creative Advertising Agency in Durban as a Media Planner, where you'll strategize and oversee media campaigns to reach target audiences effectively. We're looking for a candidate with a keen analytical mind and a passion for innovative advertising solutions.

Responsibilities

• Create and manage media schedules for client campaigns.
• Utilize analytics tools to assess the effectiveness of media placements.
• Work closely with digital teams to integrate online and offline efforts.
• Conduct competitive analysis to identify opportunities for clients.
• Monitor industry developments and report findings to the team.
• Assist in developing creative briefs to guide advertising efforts.
• Prepare detailed reports on media performance for stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Master's degree in Marketing is preferred

Experience

• 5+ years of experience in media or advertising roles

Technical Skills

• Data Analysis
• Social Media Marketing

Soft Skills

• Leadership

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Data Visualization Tools: Experience with tools like Tableau or Power BI for reporting.
• Knowledge of SEO Principles: Understanding of SEO best practices to enhance digital presence.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave provisions
• Budget for professional training and growth
• Collaborative work environment

Company Culture

• Diversity: We embrace diversity and inclusivity in our workplace.
• Innovation: Constantly pushing boundaries and embracing new ideas.
• Work-life Balance: We value our team's well-being and encourage balance.