Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be tasked with enhancing the online visibility of our brand through effective campaigns across various digital platforms. Your role will involve research, planning, and executing marketing strategies that resonate with our audience and support our growth objectives.

Responsibilities

• Plan and execute updates to the company website, ensuring optimum SEO practices.
• Develop engaging content for social media channels to foster community.
• Analyse data metrics to inform strategic decision-making.
• Support the sales team through lead generation and nurturing efforts.
• Create reports on campaign performance and present findings to management.

Requirements

Education

• Bachelor's degree in Communications or Media
• Postgraduate qualification is a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Team Collaboration

Advantageous

• Knowledge of A/B testing: Understanding of split testing to optimize conversion rates.
• Certification in Google Ads: Recognized certification to manage Google Ads.

Benefits

• Health insurance and wellness programs
• Annual leave and public holidays
• Flexible working hours with remote options
• Continuous professional development opportunities

Company Culture

• Innovation: We embrace creativity and encourage innovative solutions that drive our success.
• Team Spirit: Our team thrives on collaboration and supporting one another.
• Diversity and Inclusion: We value diverse perspectives and are committed to creating an inclusive work environment.