Content Strategist

Job Description

We are seeking a skilled Content Strategist to shape and guide our content initiatives. The ideal candidate will be adept at developing content strategies that increase engagement and drive brand awareness.

Responsibilities

• Craft and execute content strategies for enhancing brand presence online.
• Work closely with cross-functional teams to ensure cohesive content marketing initiatives.
• Utilize analytics tools to assess content performance and make data-driven decisions.
• Develop creative briefs and oversee content production processes.
• Create and maintain an editorial calendar to plan and schedule content releases.
• Facilitate workshops and training sessions for improving team writing skills.
• Collaborate with external partners and influencers for content co-creation.
• Monitor and respond to audience feedback on content across platforms.
• Ensure all content adheres to copyright and legal regulations.
• Continuously iterate on content based on audience insights and feedback.

Requirements

Education

• Bachelor's degree in Journalism, Media Studies or Marketing
• Postgraduate qualification is preferred

Experience

• 5 years of experience in digital content strategy

Technical Skills

• Content Creation
• Social Media Strategy

Soft Skills

• Analytical Skills
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience using tools like HubSpot or Mailchimp for content distribution.
• Experience with influencer marketing: Ability to collaborate with influencers to enhance brand reach.

Benefits

• Comprehensive health and wellness coverage
• Generous leave policies including family leave
• Employee discounts and perks
• Access to training and certification programs

Company Culture

• Continuous Learning: We value personal and professional growth and provide continuous learning opportunities.
• Work-Life Balance: Our policies support a healthy work-life balance, allowing flexibility in working arrangements.