Digital Marketing Specialist

Job Description

We're on the lookout for a Digital Marketing Specialist to join our vibrant team in Durban. You will play a pivotal role in developing and executing marketing strategies that drive engagement and conversion. This is a fantastic opportunity for someone passionate about digital marketing and eager to make an impact.

Responsibilities

• Execute targeted digital marketing strategies and campaigns.
• Oversee management of SEO/SEM strategies for various clients.
• Work collaboratively with cross-functional teams to design and optimise marketing materials.
• Track and report on campaign performance metrics using various tools.
• Develop engaging social media content and interact with followers.
• Perform competitive analysis and market segmentation.
• Assist in budget management for digital marketing projects.
• Stay updated on digital marketing trends and emerging technologies.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or related field

Experience

• 2+ years of experience in digital marketing or related field

Technical Skills

• SEO Optimization
• Google Analytics
• PPC Advertising
• Social Media Marketing

Soft Skills

• Analytical Thinking
• Effective Communication
• Creativity

Languages

• English: Fluent

Advantageous

• Google Ads Certification: Certified professional with proven capabilities in Google Ads.
• Experience using SEO tools: Proficiency in tools like SEMrush or Moz.

Benefits

• Competitive salary and performance bonuses
• Comprehensive medical aid
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Collaboration: We believe in teamwork, encouraging open communication and valuable contributions from all members.
• Innovative Environment: We foster creativity and innovation in our approaches to digital marketing.
• Diversity and Inclusion: Our workplace champions diversity, bringing together unique perspectives to drive success.