Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team in Durban. In this role, you will conduct comprehensive market studies, analyze trends, and provide insights that aid strategic decision-making. Your expertise will help shape marketing strategies and enhance our competitive edge in the market.

Responsibilities

• Conduct qualitative and quantitative research to understand market needs.
• Develop and implement research methodologies and strategies.
• Compile and interpret data using statistical software packages.
• Assist in the design and execution of consumer studies and market tests.
• Contribute to the development of marketing materials based on insights.
• Keep up-to-date with industry trends to provide strategic insights.

Requirements

Education

• Bachelor's degree in Economics or a related field
• Master's degree in Market Research is preferred

Experience

• 5+ years of experience in market analysis or related roles

Technical Skills

• SPSS
• SQL

Soft Skills

• Teamwork
• Presentation Skills

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Working knowledge of GIS software: Experience using Geographic Information Systems for market analysis.
• Proficiency in advanced Excel functions: Strong skills in using Excel for data analysis and reporting.

Benefits

• Comprehensive medical and dental insurance
• Retirement savings plan with company contributions
• Work-life balance initiatives
• Access to ongoing training and workshops

Company Culture

• Professional Growth: We are committed to the professional growth of our employees through continuous learning and development opportunities.
• Community Engagement: We actively engage with the community and encourage our team to participate in social responsibility initiatives.
• Work-Life Balance: We promote a healthy work-life balance and support our employees in achieving their personal and professional goals.