Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Cape Town. This role requires a mix of creativity and analytical skills as you will be responsible for developing and executing digital marketing strategies that increase traffic, engagement, and conversions. The ideal candidate should have a solid understanding of SEO, social media, and content marketing.

Responsibilities

• Coordinate with external agencies for specialized marketing initiatives.
• Generate monthly reports to analyse the effectiveness of campaigns.
• Help manage the company’s social media accounts.
• Contribute creative ideas to enhance engagement and reach.
• Implement A/B testing to improve campaign effectiveness.
• Provide training and support to junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree is an advantage

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Certifications in Digital Marketing: Additional certifications that enhance your expertise in marketing.
• Knowledge of marketing automation tools: Experience with platforms like HubSpot or Marketo.

Benefits

• Attractive salary with annual bonus structure
• Comprehensive health insurance plans
• Work from home options available
• Opportunities for skill development and career growth

Company Culture

• Continuous Improvement: We strive for continuous improvement in our processes and skills.
• Fun Atmosphere: Enjoy a fun and engaging workplace where creativity meets professionalism.
• Open Communication: We promote open lines of communication across all levels of the company.