SEO Specialist

Job Description

As an SEO Specialist in Johannesburg, you will play a key role in shaping our digital marketing efforts! You will analyze website performance, perform keyword research, and develop strategies that enhance our visibility on search engines. If you're proactive, detail-oriented, and up-to-date on the latest SEO trends, we want you!

Responsibilities

• SEO audit of existing content and providing recommendations.
• Develop and execute off-page SEO strategies to increase backlinks.
• Collaborate with the content team to create SEO-friendly blog posts.
• Conduct user experience (UX) assessments and suggest improvements.
• Track, analyze, and report on SEO metrics, ROI, and conversions.
• Educate internal teams about SEO best practices and strategies.
• Implement A/B testing on landing pages to optimize conversions.
• Maintain current knowledge of SEO tools and marketing trends.
• Coordinate with graphic designers to ensure content is visually appealing.

Requirements

Education

• Bachelor's degree in digital marketing or related field
• Master's degree in Digital Marketing is preferred

Experience

• 5+ years of experience in SEO and content marketing

Technical Skills

• Keyword Research
• Link Building

Soft Skills

• Creativity
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Hands-on experience with Wordpress, HubSpot, or similar platforms.
• Basic graphic design skills: Ability to create simple graphics for use in online marketing content.

Benefits

• Comprehensive health insurance and dental plans
• Generous leave policies including parental leave
• Professional development opportunities
• Supportive and collaborative work environment

Company Culture

• Professional Development: We invest in our employees' growth through ongoing training and mentorship programs.
• Work-Life Balance: We support a healthy work-life balance to maintain employee well-being and productivity.
• Collaboration: Our team thrives on collaboration and shared success in achieving client goals.