SEO Specialist

Job Description

Join our Cape Town office as an SEO Specialist. You will be responsible for developing and executing SEO strategies to optimize search rankings and enhance our brand visibility online. Your insights will be critical in shaping our marketing campaigns.

Responsibilities

• Conduct keyword research to inform content strategies.
• Optimize website content and landing pages for SEO.
• Monitor and report on website performance using analytics tools.
• Develop link-building strategies to improve domain authority.
• Stay updated on the latest SEO trends and best practices.
• Collaborate with the content team to create SEO-friendly materials.
• Conduct technical SEO audits and provide actionable recommendations.
• Analyze competitors' SEO strategies and identify opportunities.
• Implement on-page and off-page SEO optimizations.
• Assist in the development of paid search marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in SEO/SEM

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• HTML/CSS Basics

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Familiarity with managing pay-per-click advertising and strategies.
• Knowledge of social media marketing: Understanding of how social media impacts SEO and digital marketing.

Benefits

• Health insurance coverage
• Flexible work hours
• Professional development opportunities
• Work-from-home options

Company Culture

• Team Collaboration: We emphasize communication and teamwork in every project.
• Innovation Driven: Encouraging new ideas and approaches to continuously improve our services.
• Diversity and Inclusion: Commitment to diversity and fostering an inclusive workplace.