SEO Specialist

Job Description

We are in search of an enthusiastic SEO Specialist to join our vibrant team in Durban. The ideal candidate will have a solid understanding of SEO principles, strategies, and tools. You will be tasked with optimizing our website’s content and structure to enhance visibility on search engines while staying current with industry trends and best practices. If you're passionate about digital marketing and ready to make an impact, we want to hear from you!

Responsibilities

• Conduct regular performance analysis of website pages and suggest optimizations.
• Engage in social media strategies to enhance backlinks and overall SEO metrics.
• Develop and monitor pay-per-click (PPC) campaigns as they relate to our SEO strategy.
• Train junior SEO staff and conduct workshops to enhance overall team capabilities.
• Prepare SEO reports for management illustrating progress and results.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of experience in SEO, preferably with agency experience.

Technical Skills

• Google Analytics
• Content Optimization

Soft Skills

• Teamwork
• Creativity

Languages

• English: Fluent

Advantageous

• Experience in social media marketing: Ability to leverage social media for improved SEO performance.
• Familiarity with website development processes: Understanding how website changes can impact SEO and usability.

Benefits

• Comprehensive health cover
• Pension fund contributions
• Flexible work hours and remote work options
• Ongoing training and mentorship opportunities

Company Culture

• Professional Growth: We invest in our people with continuous training and opportunities for growth.
• Work-Life Balance: We promote a healthy work-life balance, accommodating flexible work options.
• Community Involvement: We encourage volunteering and community service among our team members.