Advertising Content Lead

Job Description

We're on the lookout for an Advertising Content Lead to spearhead our content strategy in Durban. This role requires a blend of creativity and analytical thinking, as you'll be responsible for developing compelling content that resonates with our audience while driving brand awareness and engagement.

Responsibilities

• Analyze market trends to inform creative content strategies.
• Oversee the production of high-quality content, ensuring consistency across platforms.
• Work closely with clients to understand their vision and goals.
• Implement feedback from stakeholders to improve content quality and effectiveness.
• Coordinate cross-functional teams to produce integrated marketing campaigns.
• Utilize analytics tools to monitor content performance and ROI.
• Conduct training sessions to promote best practices in content creation.
• Manage budgets related to content production.
• Develop partnerships with influencers and industry figures to enhance brand visibility.
• Lead initiatives to improve team collaboration and efficiency.

Requirements

Education

• Bachelor's degree in Advertising, Journalism, or a related field
• Advanced diploma in Digital Marketing is a plus

Experience

• 5+ years of experience in content creation and strategy development

Technical Skills

• Copywriting
• Social Media Management

Soft Skills

• Team Collaboration
• Analytical Skills

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Certificate

Languages

• English: Fluent

Advantageous

• Knowledge of email marketing best practices: Experience crafting and executing email marketing campaigns.
• Project management experience: Ability to oversee multiple projects from conception to execution.

Benefits

• Generous leave and holiday package
• Employee wellness programs
• Remote work options
• Access to training and certifications

Company Culture

• Continuous Learning: Professional development is a priority, with opportunities for training and mentorship.
• Work-Life Balance: We promote a healthy work-life balance by offering flexible working arrangements.