Digital Marketing Manager

Job Description

We are on the lookout for a strategic and innovative Digital Marketing Manager to join our dynamic team in Cape Town. In this role, you will spearhead the development and execution of effective digital marketing strategies that engage our target audiences and drive business growth. The ideal candidate will have a proven track record in managing multifaceted marketing campaigns and a strong understanding of the digital landscape.

Responsibilities

• Supervise the execution of all digital marketing campaigns and ensure consistency in branding.
• Conduct market research to identify trends and insights that can shape marketing approaches.
• Manage social media platforms, ensuring active engagement with the audience.
• Enhance website traffic through strategic SEO practices and PPC campaigns.
• Nurture partnerships with influencers and digital media outlets.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• MBA preferred

Experience

• 5-7 years of experience in a digital marketing role with management experience preferred.

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Creativity
• Time Management

Certifications

• Digital Marketing Certified Associate
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content for marketing purposes.
• Knowledge of Affiliate Marketing: Understanding of affiliate marketing strategies to enhance brand reach.

Benefits

• Attractive salary with quarterly reviews
• Health, dental, and vision insurance
• Work-life balance policies
• Continuing education support

Company Culture

• Continuous Improvement: We believe in continuous improvement and provide opportunities for professional growth.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.
• Community Engagement: We actively participate in community initiatives and encourage employee involvement.