Content Strategist

Job Description

We are seeking a passionate Content Strategist to lead our content marketing efforts in Cape Town. The ideal candidate will have a robust understanding of digital marketing strategies and demonstrate the ability to develop engaging content that resonates with our target audience.

Responsibilities

• Craft and oversee content strategies tailored for various platforms.
• Utilize analytics tools to measure the effectiveness of content and derive actionable insights.
• Coordinate with cross-functional teams to ensure coherent messaging.
• Ensure brand consistency across all content and communication channels.
• Manage and update the company blog and social media accounts.
• Create compelling copy for marketing campaigns and promotional materials.
• Lead brainstorming sessions to generate new content ideas.
• Monitor and respond to customer feedback on content.
• Maintain a repository of content for future reference and updates.
• Experiment with different content formats and channels to optimize engagement.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is advantageous

Experience

• 3+ years of experience in content marketing or digital marketing

Technical Skills

• Content Management Systems (CMS)
• SEO/SEM

Soft Skills

• Creativity
• Communication

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience in video content creation: Ability to create and direct engaging video content for online platforms.
• Familiarity with analytics tools: Experience with Google Analytics, SEMrush or similar tools to track performance.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities
• Remote work options available after onboarding

Company Culture

• Innovation: Our team thrives on creativity and innovation, always looking to push boundaries.
• Collaboration: We believe in collaboration across teams to achieve common goals.
• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace.