SEO Specialist

Job Description

We are seeking a driven SEO Specialist to join our Durban team. In this role, you will be responsible for improving our clients’ online visibility through effective search engine optimization strategies. The ideal candidate will possess a solid understanding of SEO techniques, tools, and best practices, along with the ability to analyze and report on performance metrics.

Responsibilities

• Analyze website traffic and conversion rates to establish SEO ROI.
• Create detailed reports on SEO performance and site metrics.
• Work with PPC teams to integrate SEO and SEM strategies effectively.
• Identify technical SEO issues and work with developers to resolve them.
• Assist with the optimization of landing pages for better user engagement.
• Participate in brainstorming sessions for new content ideas based on analytics.
• Implement local SEO strategies to improve visibility for regional searches.
• Work with marketing teams to align SEO strategies with overall business objectives.

Advantageous

• Proficiency in A/B testing and analytical tools: Experience in using tools to measure the effectiveness of SEO strategies.
• Familiarity with social media marketing strategies: Understanding of how social media influences SEO rankings.

Benefits

• Comprehensive medical aid
• Retirement fund contributions
• Work from home options
• Employee discounts on services

Company Culture

• Innovation: Encouraging new ideas and creative solutions to enhance our services.
• Employee Wellbeing: We put significant emphasis on the wellbeing and work-life balance of our employees.
• Community Engagement: We participate actively in local community initiatives and support local causes.