SEO Specialist

Job Description

As an SEO Specialist in our Durban office, you will play a crucial role in enhancing our client's online visibility. You will craft SEO strategies, conduct keyword research, optimize website content, and analyze performance metrics to drive organic traffic. The ideal candidate should have a strong understanding of SEO techniques and a passion for digital marketing. Join us to lead our SEO initiatives and make a big impact!

Responsibilities

• Design comprehensive SEO strategies aligning with client goals.
• Conduct site audits and gap analysis on digital platforms.
• Optimize content for SEO and ensure quality standards.
• Engage with development teams to ensure SEO best practices are implemented.
• Generate insightful performance reports and presentations.
• Enhance local SEO performance for targeted clients.
• Execute A/B tests and track their effectiveness.
• Participate in industry conferences and webinars.
• Implement strategies to improve site architecture.
• Foster relationships with influencers for backlinks and brand authority.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent

Experience

• 4+ years of hands-on SEO experience

Technical Skills

• On-page SEO
• Link Building

Soft Skills

• Communication
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Proficient in Social Media Marketing: Experience managing social media platforms for brand awareness.
• Familiarity with A/B Testing: Experience conducting A/B tests to optimize content and landing pages.

Benefits

• Comprehensive health benefits and wellness programs
• Generous paid time off and family leave
• Access to training and certification programs
• Team-building events and activities

Company Culture

• Continuous Learning: We provide opportunities for ongoing training and skill development.
• Team Spirit: We promote a strong team spirit and a positive workplace atmosphere.
• Work-Life Balance: We prioritize work-life balance for our employees.