Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our Durban team. The role involves developing and executing digital marketing campaigns, managing social media channels, and optimizing content for SEO. The ideal candidate should be data-driven, creative, and equipped to handle various marketing tools and platforms.

Responsibilities

• Lead digital marketing efforts to elevate brand visibility online.
• Evaluate and report on the effectiveness of digital campaigns.
• Generate creative solutions for driving website traffic and conversions.
• Manage social media accounts, including content curation and engagement.
• Implement A/B testing for email and ad campaigns.
• Collaborate with sales to align marketing strategies with overall goals.
• Ensure compliance with data protection regulations.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years in digital marketing, with a focus on social media and SEO

Technical Skills

• SEM
• CRM Software

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Experience with graphic design tools for creating marketing materials.
• Experience in video marketing: Skills in creating and promoting video content across digital channels.

Benefits

• Generous leave policy
• Performance bonuses
• Training and growth opportunities
• Team-building activities
• Remote working flexibility

Company Culture

• Continuous Learning: We offer growth and learning opportunities for all our team members.
• Work-Life Balance: We promote a healthy work-life balance and flexibility for our employees.