SEO Specialist

Job Description

We are seeking a talented SEO Specialist to join our Cape Town team. The successful candidate will play a crucial role in optimizing our online presence and driving traffic to our websites.

Responsibilities

• Lead the execution of SEO campaigns to drive traffic growth.
• Utilize SEO tools to conduct in-depth analysis of website performance.
• Define and track key performance indicators (KPIs) for SEO success.
• Educate team members on best SEO practices.
• Collaborate with UX designers to enhance website functionality and user experience.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent
• Postgraduate qualification is beneficial

Experience

• 3+ years of experience in SEO, social media, and content marketing

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Moz)
• Content Management Systems (CMS)

Soft Skills

• Problem-solving
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in content marketing strategy: Skills in crafting content strategies that align with SEO goals.
• Familiar with local SEO practices: Knowledge of local SEO techniques specific to the South African market.

Benefits

• Attractive remuneration package
• Comprehensive health benefits
• Work from home options
• Continuous learning opportunities

Company Culture

• Professional Development: We support continuous learning and growth within our team.
• Work-Life Balance: We promote a healthy work-life balance to maintain high morale and productivity.
• Customer Focused: Our clients' needs are at the forefront of our operations and strategies.