SEO Specialist

Job Description

We're on the hunt for an SEO Specialist to join our dynamic team in Durban. The ideal candidate will possess a deep understanding of SEO strategies and tools, with a focus on optimizing website performance and driving organic traffic. You'll be responsible for conducting keyword research, analyzing website performance metrics, and implementing on-page and off-page SEO tactics to enhance our clients' online presence.

Responsibilities

• Lead SEO strategy development and execution.
• Analyze website traffic and user behavior to inform SEO strategies.
• Develop SEO-friendly content and marketing material.
• Coordinate with external agencies for backlinks and partnerships.
• Identify technical SEO issues and work with the IT team to resolve them.
• Prepare quarterly SEO performance reports for stakeholders.
• Manage social media channels to enhance organic reach and engagement.
• Support the e-commerce team in optimizing product listings for search engines.
• Entrepreneurial mindset to drive innovative SEO initiatives.
• Participate in industry seminars and workshops to represent the company.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of SEO experience with proven results

Technical Skills

• SEO Strategy Development
• Content Management Systems (CMS)

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Certified Digital Marketing Professional
• HubSpot SEO Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Local SEO strategies: Experience in optimizing for local search results.
• Experience with A/B testing and conversion optimization: Background in improving conversion rates through testing and optimization strategies.

Benefits

• Comprehensive health insurance and pension contributions
• Support for continuous learning and certifications
• Work-life balance with flexible hours
• Annual team-building retreats

Company Culture

• Inclusivity: We value diversity and are committed to creating an inclusive workplace.
• Employee Well-Being: The well-being of our employees is a top priority, promoting a healthy work-life balance.
• Flexibility: We offer flexible arrangements to accommodate our employees' needs.