Content Marketing Specialist

Job Description

Join our team as a Content Marketing Specialist in Johannesburg, where your creativity and analytical skills will drive our content strategies. You will produce a variety of engaging content and work with our marketing specialists to track performance, iterating on strategies to enhance our outreach and engagement with clients.

Responsibilities

• Craft high-quality blog posts, articles, and landing pages that engage potential clients.
• Optimise content for SEO to enhance online visibility.
• Conduct keyword research and manage content within the website.
• Implement and monitor paid content campaigns.
• Utilise analytics tools to assess content impact and report findings to the team.
• Work with external content writers and freelancers as needed.
• Maintain brand consistency in all content productions.
• Organise and participate in content brainstorming sessions.

Requirements

Education

• Degree in Marketing, Communications, or Journalism is preferred

Experience

• 5+ years of varied content experience

Technical Skills

• Social Media Strategy
• Email Marketing

Soft Skills

• Analytical Skills
• Adaptability

Languages

• English: Fluent

Advantageous

• Certification in Content Marketing: Any certifications relevant to content marketing techniques are beneficial.
• Knowledge of video production: Experience in creating and editing video content is an asset.

Benefits

• Comprehensive health insurance
• Employee development programs
• Work-life balance initiatives
• Team events and outings

Company Culture

• Innovation: We embrace creativity and innovation, allowing team members to express their ideas freely.
• Collaboration: Working together as a team is at the heart of our success.
• Personal Growth: We support continuous learning and career advancement for all employees.